Unless you’ve been under a rock this month you know that Angelina Jolie opened last week in the new spy thriller Salt. You may also know that she earned over $20 million for the role.

Perhaps you think that no one could be worth that much just for acting in one movie but what you may not know is what else she did to earn that money. (No, it’s not appearing on the cover of People with Brad Pitt and the kids).

According to experts in the movie biz, no one sells a movie better than Jolie. Of course, her contract did require her to promote the movie but the buzz is that she did more than earn her keep. No one, for example, expected her to sign autographs at the premier for over 45 minutes, pose for pictures with fans and shake hands before walking the red carpet, leaving her man Pitt (that would be Brad) hanging back in confusion.

Similarly, the industry was shocked when she agreed to go to Comic-Con (the largest comic book and popular arts convention in the world). She also showed up in Washington D.C. to host a reception and tour the International Spy Museum. She allowed studio publicists to plant stories about her inviting the real-life Russian sleeper spy, Anna Chapman, to the premier and did dozens of magazine interviews, including a cover shoot for Vanity Fair.

Angie is becoming a brand. Like her or hate her, she’s widely regarded as being a tireless promoter.

Does she need to do this? Obviously not. She could just sit back with Brad and the six kids, their houses around the world and rest on her laurels.

What about you? Do you get out there and make sure that people at work know what you’re doing and why? Do you promote your brand? Do you make sure that you’re known? Or are you too busy or too tired?

If Angelina can do it, so can you.